Good morning. It’s March 19th, and if you’re stressed about perfecting your March Madness bracket, you’re not alone.
The Global Wellness Summit believes 2026 is the beginning of the “over-optimization backlash”, so kick up those feet and enjoy the madness without checking your Oura ring or WHOOP every 5 minutes.
The rundown for this week:
💪🏻 The creatine snack & beverage explosion continues
🍫 David Bar under fire for false claims
☕ Why you shouldn’t listen to the caffeine haters
Let’s get to it. 👇


Real Simple - No gym needed; these are 6 simple exercises to boost your longevity in the comfort of your own home. (Read more)
PR Newswire - Bruce Willis’ wife, Emma Willis, debuts 3 products for menopause and brain health from her company Make Time Wellness. (Read more)
New York Times - Hyperbaric oxygen therapy is all the rage with biohackers; but does it actually work? (Read more)
National Post - What Earth’s longest lived animals can teach us about aging. (Read more)
Vogue - From computer chips to anti-aging; why silicon might be the missing supplement you need to boost collagen. (Read more)
BusinessWire - America’s largest women’s telehealth company, Wisp, launches healthy aging vertical with 5-science backed treatments. (Read more)

IN THE NEWS
Macroburned: The 150-Calorie Lie

If a macro profile seems too good to be true, it’s usually because it was cooked up in a lab.
The biohacking world’s favorite snack, the David protein bar, is currently getting hammered by a class-action lawsuit. Plaintiffs claim the bar, famously advertised as having 28g of protein and just 150 calories, actually packs around 275 calories and 400% more fat.
David’s defense? Their "secret sauce", a lab-engineered, indigestible fat substitute called EPG doesn't count toward metabolizable calories because your gut can't absorb it.
Read that one again.☝🏽
And then ask yourself if you have any reason to be eating David bars.
The centenarians that walk the Earth today have likely never eaten something remotely close to this franken-bar, so you can probably stroll right on by this one in the grocery aisle.

IN THE NEWS
Ready-To-Drink Bevs Jump On The Creatine Wave

We might be entering an era of creatine-infused everything, but if you're going to optimize your ATP production with a snack, you might as well eat one with legitimate science and real ingredients.
The challenge for beverages has always been solubility; creatine famously resists dissolving, leaving a chalky sediment. Founded by professional baseball players, Rello has introduced a line of protein bars and shakes utilizing a patented, highly soluble creatine, while maintaining a clean ingredient profile, utilizing grass-fed whey and avoiding seed oils.
We love to see this; Rello products are FDA-approved and NSF Certified for Sport®, with every batch independently tested.
30g of protein, and 5g of creatine in each ready-to-drink can. Not too shabby.
Creatine snacks are headed to every grocery aisle


💡 Is a little extra "fluff" really that bad for my dog's lifespan?
Those few extra pounds are doing more damage than you think. Adipose (fat) tissue is biologically active, constantly pumping out inflammatory hormones that accelerate aging and increase the risk of cancer and diabetes. Keeping your pet at a lean, ideal body condition is the single most effective, scientifically proven way to add up to two extra years to their life.
Get more tips & tricks from Dr. Kevin Toman, The Longevity Vet. 🐶🐈

Not drinking caffeinated coffee or tea every day?
That might not be good for that big brain of yours in the future.
Published on February 9, this study of 132,000 adults over 43 years (1980-2023) show that a higher caffeine intake was associated with a significantly lower rate of dementia.
Anybody that tells you that you’re drinking too much coffee (or tea) can go kick rocks. 😏
Keep reading…👇🏼




