Good morning. It’s April 30th. Clinical trials are now using flashing 40Hz light headsets to fight Alzheimer's.

Add in our daily supplement powders, and aging gracefully is basically turning into a 90s rave.

Pass the Alpha GPC and let the beat drop!

The rundown for this week:

Let’s get to it. 👇

Axios - Amazon enters the low-cost GLP-1 war, launching prescriptions as low as $25/month with insurance. (Read more)

Travel & Leisure - The world’s 10 best cities for living to 100. (Read more)

Yahoo Health - This under-appreciated organ might be the key to a longer life. (Read more)

Forbes - Unilever is seeing green; acquires health gummy brand Gruns for $1.2 billion. (Read more)

Entrepeneur - The top 3 biohacks high-performing entrepreneurs are using to outlast burnout. (Read more)

Women’s Health - The “wonder drug” hiding in plain sight, Metformin, offering new hope for women’s longevity. (Read more)

Men’s Health - The art of staying durable at 40, 57, & 87. (Read more)

Digital Health News - Oura Ring acquires Galen AI, merging medical records & health data into wearable platform. (Read more)

Time is your pet's biggest enemy. 🐶🐱

Because dogs and cats age at such an accelerated rate, a "wait and see" approach to their health is dangerous.

Six months of undetected metabolic shifts in a dog is the equivalent of several years in a human. If you're waiting for outward symptoms to show up before making changes, you're already behind.

You already know that early screening is the foundation of your own healthspan. Helping Pets Live Longer lets you apply that exact same proactive philosophy to your best friend.

Intercept the silent drivers of disease before they turn into scary diagnoses.

👉🏾 Get your pet’s baseline today with 14 functional health assessments

The rulebook on cholesterol just received a sweeping, long-overdue rewrite; the first since 2018.

If you assumed guarding your heart meant waiting until your 50th birthday to politely inquire about a statin, the cardiological powers-that-be have some breaking news: the future of cardiovascular prevention begins now, and it’s all about being proactive.

Here is the plaque-busting details from the new 2026 guidelines:

The old 10-year risk estimator has been retired to Boca.

Its glossy replacement evaluates your heart attack and stroke risk starting at the tender age of 30, seamlessly folding in clever nuances like kidney health, blood sugar, and even social deprivation.

A hyper-personalized crystal ball for your arteries.

Vague “percentage reduction” goals are officially passé.

The new rules demand clinical precision.

If your cardiovascular risk is intermediate, your LDL (the nefarious "bad" cholesterol) needs to be parked comfortably under 70 mg/dL.

In the high-risk club? We’re aiming for a subterranean 55 mg/dL.

The guidelines are loudly championing two highly specific biomarkers: Lp(a) and ApoB. Lipoprotein(a) is a genetically inherited, ultra-sticky cholesterol particle that simply doesn't care how much kale you eat; you must test your Lp(a) at least once in your adult life.

Meanwhile, an ApoB test counts the exact number of harmful particles cruising through your bloodstream, providing a definitive measure of your plaque-building potential.

Have a family history of sky-high cholesterol?

Screening now begins as early as age nine. For the rest of us, regular testing is no longer a midlife crisis, but a young person's game.

Your Homework:

Don’t wait for a literal red flag.

Schedule a blood panel to check your Lp(a), ApoB, and triglycerides.

Knowing your baseline is the ultimate longevity flex.

👉🏾 Get the full scoop on the 2026 AHA guidelines for heart health

Most of our medicine cabinets are a chaotic mix of harsh synthetics and "natural" supplements that are mostly wishful thinking.

A new brand, Trelli, is attempting a middle ground.

Their debut product, Relivaid, targets occasional pain without the usual gastrointestinal toll. It’s a GI-friendly formula utilizing precision-engineered bioactives, ike PEA and gingerol, optimized for bioavailability. By targeting two specific pain pathways simultaneously, it aims to offer reliable relief without the collateral damage to your gut.

Trelli’s evidence-based approach to the run-of-the-mill OTC botanicals is worth a closer look.

👉🏾 Learn more about Trelli’s debut product

Most people think fresh = better.

But what if that’s not true when it comes to fruits and veggies.

This study on various produce (and this strawberry study, and this broccoli study), all point to one thing; the freezer aisle might actually be good for you!

Just make sure you run past the Eggos and Totino’s pizza rolls.

Keep reading.👇🏼