🧸 The $500M Gummy Bear Takeover

Grüns hits $500 million valuation, Eli Lilly succeeds once again, and the consumer NAD+ train keeps rolling on. All that and more in this week's edition.

April 23, 2025

Good morning friends. This is Stayin’ Alive, the place delivering you more micro-doses of longevity tips than a glow-stick peddling shaman at Coachella.

The rundown for this week:

  • 🧸 Grüns challenges AG1’s title in “daily greens” supplements.

  • 🎙️ Andrew Huberman talks NAD+, peptides, and longevity tools w/ Dr. Mark Hyman on his latest podcast.

  • 💊 GLP-1 injections are out, pills are in. Eli Lilly has another hit on the way.

  • 📝 Wellness brand Shed unveils NAD+ line of products.

Let’s get to it. 👇

CNBC - Another week, another Eli Lilly blockbuster drug development, as daily weight loss pill succeeds in first major late-stage trial. (Read more)

BusinessWire - Swiss biotech Time—line launches “Mitopure Gummies”, designed to support cellular health and muscle support. (Read more)

Biotech News - Longevity biotech Juvenescence announces collaboration with UAE’s M42 on age-related diseases and AI drug discovery. (Read more)

YouTube - Andrew Huberman & Dr. Mark Hyman go deep into chronic disease, health personalization, cutting edge longevity tools, and tons more. (Watch podcast)

MIT Tech Review - The business of longevity clinics in 2025 are a bit messy, with varying services and conflicting views on best practices. (Read more)

RFK goes off the rails on autism, claims they’ll “never hold a job”. (Read more)

RFK gets Trump to release his father’s classified assassination records. (Read more)

STORY OF THE WEEK

Grüns’ Super Greens Business is Booming

In just two years, Grüns has transformed from a niche wellness startup into a breakout player in the supplement space—now raising fresh capital at a $500 million valuation. 

The company’s meteoric rise has surprised many, largely fueled by its unorthodox approach: delivering health benefits through brightly colored, nutrient-packed gummy bears.

That’s half a unicorn for selling what are essentially Flintstones vitamins in 2025 drag.

What might’ve once seemed like a novelty—adults turning to candy for cognitive support, better sleep, and daily nutrients—has become a fast-growing category. ​Grüns gummies are formulated with a blend of over 60 nutrient-dense ingredients, aiming to provide comprehensive daily nutrition in a convenient gummy form. Each serving includes a mix of essential vitamins, minerals, whole-food extracts, and other health-supporting compounds.​

The bears are cute. And well, the margins are massive.

Business-be-a-booming in gummy bear land.

IN THE NEWS

Wellness Brand Shed Unveils NAD+ Product Line

The drumbeats for NAD+ supplementation keep getting louder.

Last week, Shed unveiled its latest NAD+ therapies, offering a rejuvenating boost to those seeking to enhance their current supplement/health stack.

Available as both a nasal spray and injection, these treatments aim to elevate energy, sharpen focus, and promote longevity.​

A quick reminder on NAD+ (Nicotinamide adenine dinucleotide):

  • NAD+ is a coenzyme integral to cellular metabolism, often likened to the body's internal spark plug.

  • NAD+ levels drop by over 50% between your 20s and 50s, which is linked to fatigue, cognitive decline, and slower recovery.

  • As natural levels decline with age, replenishing NAD+ has become a focal point in the quest for sustained youthfulness.​

Fasting regularly continues to be a back-and-forth debate in the longevity world. Here’s a quick deep dive, from the “pro-faster” viewpoint👇:

Protein this…

Creatine that…

Stack that…

Some things are free and are lighter on your gut. Small changes = big impact.👇

April 25-27 | Dallas, TX | Changing Life & Destiny

Connect with a community of forward-thinking experts as you explore the Health-100, featuring 100 innovative health technologies, and hear from leading voices in the field.

April 25-26 | West Palm Beach, FL | 33rd Annual Spring Congress

Explore the latest breakthroughs in medical science and technology with a mission of Living Longer, Living Better. This year’s theme highlights the potential of longevity medicine to transform not the just the length but the quality of patient’s lives.